The TV Advertising market was valued at US$ xx in 2023. The market for TV Advertising is projected to grow from US$ xx million in 2024, and is projected to reach xx by 2031, at a CAGR of xx% during the forecast period. Projected and forecast revenue values are in constant U.S. dollars, unadjusted for inflation. Product values are estimated based on manufacturers' revenue. The report offers detailed coverage of TV Advertising industry and main market trends. The market research includes historical and forecast market data, demand, application details, price trends, and company shares of the leading TV Advertising by geography. The report splits the market size, by volume and value, on the basis of application type and geography. In addition to this data, the report provides insight into drivers of market demand and strategies of suppliers. Key players are profiled, and their market shares in the global TV Advertising market are discussed. The market is segmented by types: 20 Seconds 60 Seconds More than 60 Seconds It can be also divided by applications: Food & Beverage Industry Vehicles Industry Health and Medical Industry Commercial and Personal Services Consumer Goods Others And this report covers the historical situation, present status and the future prospects of the global TV Advertising market for 2021-2031. In this report, we analyze global market from 5 geographies: Asia-Pacific, Europe, North America, Middle East & Africa, South America. Finally, the report provides detailed profile and data information analysis of leading company. CBS Comcast News Viacom Fisher Communication Gray Television LiveRail Sinclair Broadcast Group Sun TV Network The Walt Disney Time Warner TBC TV Today Network Univision Communication Vivendi WPP Omnicom Group DENTSU INC. Publicis Groupe IPG Havas Report Includes: - xx data tables and xx additional tables - An overview of global TV Advertising market - An detailed key players analysis across regions - Analyses of global market trends, with historical data, estimates for 2024 and projections of compound annual growth rates (CAGRs) through 2031 - Insights into regulatory and environmental developments - Information on the supply and demand scenario and evaluation of technological and investment opportunities in the TV Advertising market - Profiles of major players in the industry, including CBS, Comcast, News, Viacom, Fisher Communication..... Research objectives To study and analyze the global TV Advertising consumption (value & volume) by key regions/countries, product type and application, history data from 2019 to 2021, and Forecast to 2031. To understand the structure of TV Advertising market by identifying its various subsegments. Focuses on the key global TV Advertising manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, Porter's five forces analysis, SWOT analysis and development plans in next few years. To analyze the TV Advertising with respect to individual growth trends, future prospects, and their contribution to the total market. To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks). To project the consumption of TV Advertising submarkets, with respect to key regions (along with their respective key countries). To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market. To strategically profile the key players and comprehensively analyze their growth strategies.
Table of Contents Global TV Advertising Market Report 2024, Forecast to 2031 1 Scope of the Study 1.1 TV Advertising Introduction 1.2 Research Programs 1.3 Analysis of Macroeconomic Indicators 1.4 Years Considered 1.5 Methodology 1.6 Data Source 1.7 Research Objectives 2 TV Advertising Industry Overview 2.1 Global TV Advertising Market Size (Million USD) Comparison by Regions (2024-2031) 2.1.1 TV Advertising Global Main Region Market Analysis 2.2 Market Analysis by Type 2.2.1 20 Seconds 2.2.2 60 Seconds 2.2.3 More than 60 Seconds 2.3 Market Analysis by Application 2.3.1 Food & Beverage Industry 2.3.2 Vehicles Industry 2.3.3 Health and Medical Industry 2.3.4 Commercial and Personal Services 2.3.5 Consumer Goods 2.3.6 Others 2.4 Global TV Advertising Revenue, Sales and Market Share by Manufacturer 2.4.1 Global TV Advertising Sales and Market Share by Manufacturer (2019-2023) 2.4.2 Global TV Advertising Revenue and Market Share by Manufacturer (2019-2023) 2.4.3 Global TV Advertising Industry Concentration Ratio (CR5 and HHI) 2.4.4 Top 5 TV Advertising Manufacturer Market Share 2.4.5 Top 10 TV Advertising Manufacturer Market Share 2.4.6 Date of Key Manufacturers Enter into TV Advertising Market 2.4.7 Key Manufacturers TV Advertising Product Offered 2.4.8 Mergers & Acquisitions Planning 2.5 TV Advertising Historical Development Overview 2.6 Market Dynamics 2.6.1 Market Opportunities 2.6.2 Market Risk 2.6.3 Market Driving Force 2.6.4 Porter's Five Forces Analysis 2.7 Coronavirus Disease 2019 (Covid-19): TV Advertising Industry Impact 2.7.1 How the Covid-19 is Affecting the TV Advertising Industry 2.7.2 TV Advertising Business Impact Assessment - Covid-19 2.7.3 Market Trends and TV Advertising Potential Opportunities in the COVID-19 Landscape 2.7.4 Measures / Proposal against Covid-19 3 Related Market Analysis 3.1 Related Market Overview 3.2 Macro Analysis of Upstream Markets 3.3 Key Players in Related Markets 3.4 Related Markets Trend Analysis 4 Global TV Advertising Market Size Categorized by Regions 4.1 Global TV Advertising Revenue and Market Share by Regions 4.1.1 Global TV Advertising Sales and Market Share by Regions (2019-2023) 4.1.2 Global TV Advertising Revenue and Market Share by Regions (2019-2023) 4.2 Europe TV Advertising Revenue and Growth Rate (2019-2023) 4.3 APAC TV Advertising Revenue and Growth Rate (2019-2023) 4.4 North America TV Advertising Revenue and Growth Rate (2019-2023) 4.5 South America TV Advertising Revenue and Growth Rate (2019-2023) 4.6 Middle East & Africa TV Advertising Revenue and Growth Rate (2019-2023) 5 Europe TV Advertising Market Size Categorized by Countries 5.1 Europe TV Advertising Revenue and Market Share by Countries 5.1.1 Europe TV Advertising Revenue by Countries (2019-2023) 5.1.2 Germany TV Advertising Revenue and Growth Rate (2019-2023) 5.1.3 UK TV Advertising Revenue and Growth Rate (2019-2023) 5.1.4 France TV Advertising Revenue and Growth Rate (2019-2023) 5.1.5 Russia TV Advertising Revenue and Growth Rate (2019-2023) 5.1.6 Italy TV Advertising Revenue and Growth Rate (2019-2023) 5.1.7 Spain TV Advertising Revenue and Growth Rate (2019-2023) 5.2 Europe TV Advertising Revenue (Value) by Manufacturers (2019-2023) 5.3 Europe TV Advertising Revenue and Market Share by Type (2019-2023) 5.4 Europe TV Advertising Revenue and Market Share by Application (2019-2023) 6 Asia-Pacific TV Advertising Market Size Categorized by Countries 6.1 Asia-Pacific TV Advertising Revenue and Market Share by Countries 6.1.1 Asia-Pacific TV Advertising Revenue by Countries (2019-2023) 6.1.2 China TV Advertising Revenue and Growth Rate (2019-2023) 6.1.3 Japan TV Advertising Revenue and Growth Rate (2019-2023) 6.1.4 Korea TV Advertising Revenue and Growth Rate (2019-2023) 6.1.5 India TV Advertising Revenue and Growth Rate (2019-2023) 6.1.6 Southeast Asia TV Advertising Revenue and Growth Rate (2019-2023) 6.1.7 Australia TV Advertising Revenue and Growth Rate (2019-2023) 6.2 Asia-Pacific TV Advertising Revenue (Value) by Players (2019-2023) 6.3 Asia-Pacific TV Advertising Revenue and Market Share by Type (2019-2023) 6.4 Asia-Pacific TV Advertising Revenue and Market Share by Application (2019-2023) 7 North America TV Advertising Market Size Categorized by Countries 7.1 North America TV Advertising Revenue and Market Share by Countries 7.1.1 North America TV Advertising Revenue by Countries (2019-2023) 7.1.2 United States TV Advertising Revenue and Growth Rate (2019-2023) 7.1.3 Canada TV Advertising Revenue and Growth Rate (2019-2023) 7.1.4 Mexico TV Advertising Revenue and Growth Rate (2019-2023) 7.2 North America TV Advertising Revenue (Value) by Players (2019-2023) 7.3 North America TV Advertising Revenue and Market Share by Type (2019-2023) 7.4 North America TV Advertising Revenue and Market Share by Application (2019-2023) 8 South America TV Advertising Market Size Categorized by Countries 8.1 South America TV Advertising Revenue and Market Share by Countries 8.1.1 South America TV Advertising Revenue by Countries (2019-2023) 8.1.2 Brazil TV Advertising Revenue and Growth Rate (2019-2023) 8.2 South America TV Advertising Revenue (Value) by Players (2019-2023) 8.3 South America TV Advertising Revenue and Market Share by Type (2019-2023) 8.4 South America TV Advertising Revenue and Market Share by Application (2019-2023) 9 Middle East and Africa TV Advertising Market Size Categorized by Countries 9.1 Middle East and Africa TV Advertising Revenue and Market Share by Countries 9.1.1 Middle East and Africa TV Advertising Revenue by Countries (2019-2023) 9.1.2 GCC Countries TV Advertising Revenue and Growth Rate (2019-2023) 9.1.3 Turkey TV Advertising Revenue and Growth Rate (2019-2023) 9.1.4 Egypt TV Advertising Revenue and Growth Rate (2019-2023) 9.1.5 South Africa TV Advertising Revenue and Growth Rate (2019-2023) 9.2 Middle East and Africa TV Advertising Revenue (Value) by Players (2019-2023) 9.3 Middle East and Africa TV Advertising Revenue and Market Share by Type (2019-2023) 9.4 Middle East and Africa TV Advertising Revenue and Market Share by Application (2019-2023) 10 Global TV Advertising Market Segment by Type 10.1 Global TV Advertising Revenue and Market Share by Type (2019-2023) 10.2 Global TV Advertising Market Forecast by Type (2024-2031) 10.3 20 Seconds Revenue Growth Rate 10.4 60 Seconds Revenue Growth Rate 10.5 More than 60 Seconds Revenue Growth Rate 11 Global TV Advertising Market Segment by Application 11.1 Global TV Advertising Revenue Market Share by Application (2019-2023) 11.2 Global TV Advertising Market Forecast by Application (2024-2031) 11.3 Food & Beverage Industry Revenue Growth Rate (2021-2031) 11.4 Vehicles Industry Revenue Growth Rate (2021-2031) 11.5 Health and Medical Industry Revenue Growth Rate (2021-2031) 11.6 Commercial and Personal Services Revenue Growth Rate (2021-2031) 11.7 Consumer Goods Revenue Growth Rate (2021-2031) 11.8 Others Revenue Growth Rate (2021-2031) 12 Market Forecast for TV Advertising 12.1 Global TV Advertising Market Size Forecast (2024-2031) 12.2 TV Advertising Market Forecast by Regions (2024-2031) 12.3 Europe TV Advertising Revenue Market Forecast (2024-2031) 12.4 APAC TV Advertising Revenue Market Forecast (2024-2031) 12.5 North America TV Advertising Revenue Market Forecast (2024-2031) 12.6 South America TV Advertising Revenue Market Forecast (2024-2031) 12.7 Middle East & Africa TV Advertising Revenue Market Forecast (2024-2031) 13 Analysis of TV Advertising Industry Key Vendors 13.1 CBS 13.1.1 Company Details 13.1.2 Product Information 13.1.3 CBS TV Advertising Revenue and Gross Margin (2019-2023) 13.1.4 Main Business Overview 13.1.5 CBS News 13.2 Comcast 13.2.1 Company Details 13.2.2 Product Information 13.2.3 Comcast TV Advertising Revenue and Gross Margin (2019-2023) 13.2.4 Main Business Overview 13.2.5 Comcast News 13.3 News 13.3.1 Company Details 13.3.2 Product Information 13.3.3 News TV Advertising Revenue and Gross Margin (2019-2023) 13.3.4 Main Business Overview 13.3.5 News News 13.4 Viacom 13.4.1 Company Details 13.4.2 Product Information 13.4.3 Viacom TV Advertising Revenue and Gross Margin (2019-2023) 13.4.4 Main Business Overview 13.4.5 Viacom News 13.5 Fisher Communication 13.5.1 Company Details 13.5.2 Product Information 13.5.3 Fisher Communication TV Advertising Revenue and Gross Margin (2019-2023) 13.5.4 Main Business Overview 13.5.5 Fisher Communication News 13.6 Gray Television 13.6.1 Company Details 13.6.2 Product Information 13.6.3 Gray Television TV Advertising Revenue and Gross Margin (2019-2023) 13.6.4 Main Business Overview 13.6.5 Gray Television News 13.7 LiveRail 13.7.1 Company Details 13.7.2 Product Information 13.7.3 LiveRail TV Advertising Revenue and Gross Margin (2019-2023) 13.7.4 Main Business Overview 13.7.5 LiveRail News 13.8 Sinclair Broadcast Group 13.8.1 Company Details 13.8.2 Product Information 13.8.3 Sinclair Broadcast Group TV Advertising Revenue and Gross Margin (2019-2023) 13.8.4 Main Business Overview 13.8.5 Sinclair Broadcast Group News 13.9 Sun TV Network 13.9.1 Company Details 13.9.2 Product Information 13.9.3 Sun TV Network TV Advertising Revenue and Gross Margin (2019-2023) 13.9.4 Main Business Overview 13.9.5 Sun TV Network News 13.10 The Walt Disney 13.10.1 Company Details 13.10.2 Product Information 13.10.3 The Walt Disney TV Advertising Revenue and Gross Margin (2019-2023) 13.10.4 Main Business Overview 13.10.5 The Walt Disney News 13.11 Time Warner 13.11.1 Company Details 13.11.2 Product Information 13.11.3 Time Warner TV Advertising Revenue and Gross Margin (2019-2023) 13.11.4 Main Business Overview 13.11.5 Time Warner News 13.12 TBC 13.12.1 Company Details 13.12.2 Product Information 13.12.3 TBC TV Advertising Revenue and Gross Margin (2019-2023) 13.12.4 Main Business Overview 13.12.5 TBC News 13.13 TV Today Network 13.13.1 Company Details 13.13.2 Product Information 13.13.3 TV Today Network TV Advertising Revenue and Gross Margin (2019-2023) 13.13.4 Main Business Overview 13.13.5 TV Today Network News 13.14 Univision Communication 13.14.1 Company Details 13.14.2 Product Information 13.14.3 Univision Communication TV Advertising Revenue and Gross Margin (2019-2023) 13.14.4 Main Business Overview 13.14.5 Univision Communication News 13.15 Vivendi 13.15.1 Company Details 13.15.2 Product Information 13.15.3 Vivendi TV Advertising Revenue and Gross Margin (2019-2023) 13.15.4 Main Business Overview 13.15.5 Vivendi News 13.16 WPP 13.16.1 Company Details 13.16.2 Product Information 13.16.3 WPP TV Advertising Revenue and Gross Margin (2019-2023) 13.16.4 Main Business Overview 13.16.5 WPP News 13.17 Omnicom Group 13.17.1 Company Details 13.17.2 Product Information 13.17.3 Omnicom Group TV Advertising Revenue and Gross Margin (2019-2023) 13.17.4 Main Business Overview 13.17.5 Omnicom Group News 13.18 DENTSU INC. 13.18.1 Company Details 13.18.2 Product Information 13.18.3 DENTSU INC. TV Advertising Revenue and Gross Margin (2019-2023) 13.18.4 Main Business Overview 13.18.5 DENTSU INC. News 13.19 Publicis Groupe 13.19.1 Company Details 13.19.2 Product Information 13.19.3 Publicis Groupe TV Advertising Revenue and Gross Margin (2019-2023) 13.19.4 Main Business Overview 13.19.5 Publicis Groupe News 13.20 IPG 13.20.1 Company Details 13.20.2 Product Information 13.20.3 IPG TV Advertising Revenue and Gross Margin (2019-2023) 13.20.4 Main Business Overview 13.20.5 IPG News 13.21 Havas 13.21.1 Company Details 13.21.2 Product Information 13.21.3 Havas TV Advertising Revenue and Gross Margin (2019-2023) 13.21.4 Main Business Overview 13.21.5 Havas News 14 Research Findings and Conclusion 15 Appendix