Global Out of Home (OOH) Market - Industry Analysis Size Share Growth Trends and Forecast 2024 - 2031

Global Out of Home (OOH) Market - Industry Analysis Size Share Growth Trends and Forecast 2024 - 2031

  • SKU :
    SAC9488090
  • Published Date :
    May 31, 2024
  • Number of Pages :
    300

Product Description

Out of Home (OOH) is all advertising signage or media formats specifically intended to reach consumer outside of the home or found outside the home including Bulletins, Posters, Transit Shelters, Street Furniture, digital, mall signage, in-store signage, etc.
The Out of Home (OOH) market revenue was xx Million USD in 2019, grew to xx Million USD in 2023, and will reach xx Million USD in 2031, with a CAGR of xx during 2024-2031.

Considering the influence of COVID-19 on the global Out of Home (OOH) market, this report analyzed the impact from both global and regional perspectives. From production end to consumption end in regions such as North America, Europe, China, and Japan, the report put emphasis on analysis of market under COVID-19 and corresponding response policy in different regions.

This report also analyzes the strategies for different companies to deal with the impact of COVID-19 in detail to seek a path to recovery.

Under COVID-19 Outbreak, how the Out of Home (OOH) Industry will develop is also analyzed in detail in Chapter 1.8 of this report.

Major Players in Out of Home (OOH) market are:
Clear Channel Outdoor
NPB Media
Exterion Media France
MediaLease OOH
Ocean Outdoor
Ströer SE & Co. KGaA
Awk Aussenwerbung
JCDecaux Group
Russ Outdoor
Out of Home International
APG SGA
Admedia
Clear Channel

Most important types of Out of Home (OOH) products covered in this report are:
Traditional OOH (Billboards)
DOOH

Most widely used downstream fields of Out of Home (OOH) market covered in this report are:
Commercial
Infrastructural
Institutional

Major Regions or countries covered in this report:
North America
Europe
China
Japan
Middle East and Africa
South America
India
South Korea
Southeast Asia
Others

In Chapter 3.4, the report provides analysis of the reasons behind price fluctuations.

In chapters 5, 6, and 7, the impact of COVID-19 on the different regions in both production and consumption end and SWOT analysis are pointed out.

In Chapters 8, the report presents company's recent development and strategies to deal with the impact of COVID-19.





Table of Content

Table of Content

1 Out of Home (OOH) Introduction and Market Overview
1.1 Objectives of the Study
1.2 Overview of Out of Home (OOH)
1.3 Out of Home (OOH) Market Scope and Market Size Estimation
1.3.1 Market Concentration Ratio and Market Maturity Analysis
1.3.2 Global Out of Home (OOH) Revenue and Growth Rate from 2019-2031
1.4 Market Segmentation
1.4.1 Types of Out of Home (OOH)
1.4.2 Applications of Out of Home (OOH)
1.4.3 Research Regions
1.5 Market Dynamics
1.5.1 Out of Home (OOH) Industry Trends
1.5.2 Out of Home (OOH) Drivers
1.5.3 Out of Home (OOH) Market Challenges
1.5.4 Out of Home (OOH) Market Restraints
1.6 Industry News and Policies by Regions
1.6.1 Industry News
1.6.2 Industry Policies
1.7 Mergers & Acquisitions, Expansion Plans
1.8 Out of Home (OOH) Industry Development Trends under COVID-19 Outbreak
1.8.1 Global COVID-19 Status Overview
1.8.2 Influence of COVID-19 Outbreak on Out of Home (OOH) Industry Development

2 Industry Chain Analysis
2.1 Upstream Raw Material Supply and Demand Analysis
2.1.1 Global Out of Home (OOH) Major Upstream Raw Material and Suppliers
2.1.2 Raw Material Source Analysis
2.2 Major Players of Out of Home (OOH)
2.2.1 Major Players Manufacturing Base of Out of Home (OOH) in 2020
2.2.2 Major Players Market Distribution in 2020
2.3 Out of Home (OOH) Manufacturing Cost Structure Analysis
2.3.1 Production Process Analysis
2.3.2 Manufacturing Cost Structure of Out of Home (OOH)
2.3.3 Labor Cost of Out of Home (OOH)
2.4 Market Channel Analysis of Out of Home (OOH)
2.5 Major Down Stream Customers by Application

3 Global Out of Home (OOH) Market, by Type
3.1 Global Out of Home (OOH) Revenue and Market Share by Type (2019-2023)
3.2 Global Out of Home (OOH) Production and Market Share by Type (2019-2023)
3.3 Global Out of Home (OOH) Revenue and Growth Rate by Type (2019-2023)
3.3.1 Global Out of Home (OOH) Revenue and Growth Rate of Traditional OOH (Billboards)
3.3.2 Global Out of Home (OOH) Revenue and Growth Rate of DOOH
3.4 Global Out of Home (OOH) Price Analysis by Type (2019-2023)
3.4.1 Explanation of Different Type Product Price Trends

4 Out of Home (OOH) Market, by Application
4.1 Downstream Market Overview
4.2 Global Out of Home (OOH) Consumption and Market Share by Application (2019-2023)
4.3 Global Out of Home (OOH) Consumption and Growth Rate by Application (2019-2023)
4.3.1 Global Out of Home (OOH) Consumption and Growth Rate of Commercial (2019-2023)
4.3.2 Global Out of Home (OOH) Consumption and Growth Rate of Infrastructural (2019-2023)
4.3.3 Global Out of Home (OOH) Consumption and Growth Rate of Institutional (2019-2023)

5 Global Out of Home (OOH) Consumption, Revenue ($) by Region (2019-2023)
5.1 Global Out of Home (OOH) Revenue and Market Share by Region (2019-2023)
5.2 Global Out of Home (OOH) Consumption and Market Share by Region (2019-2023)
5.3 Global Out of Home (OOH) Consumption, Revenue, Price and Gross Margin (2019-2023)
5.4 North America Out of Home (OOH) Consumption, Revenue, Price and Gross Margin (2019-2023)
5.4.1 North America Out of Home (OOH) Market Under COVID-19
5.4.2 North America Out of Home (OOH) SWOT Analysis
5.5 Europe Out of Home (OOH) Consumption, Revenue, Price and Gross Margin (2019-2023)
5.5.1 Europe Out of Home (OOH) Market Under COVID-19
5.5.2 Europe Out of Home (OOH) SWOT Analysis
5.6 China Out of Home (OOH) Consumption, Revenue, Price and Gross Margin (2019-2023)
5.6.1 China Out of Home (OOH) Market Under COVID-19
5.6.2 China Out of Home (OOH) SWOT Analysis
5.7 Japan Out of Home (OOH) Consumption, Revenue, Price and Gross Margin (2019-2023)
5.7.1 Japan Out of Home (OOH) Market Under COVID-19
5.7.2 Japan Out of Home (OOH) SWOT Analysis
5.8 Middle East and Africa Out of Home (OOH) Consumption, Revenue, Price and Gross Margin (2019-2023)
5.8.1 Middle East and Africa Out of Home (OOH) Market Under COVID-19
5.8.2 Middle East and Africa Out of Home (OOH) SWOT Analysis
5.9 India Out of Home (OOH) Consumption, Revenue, Price and Gross Margin (2019-2023)
5.9.1 India Out of Home (OOH) Market Under COVID-19
5.9.2 India Out of Home (OOH) SWOT Analysis
5.10 South America Out of Home (OOH) Consumption, Revenue, Price and Gross Margin (2019-2023)
5.10.1 South America Out of Home (OOH) Market Under COVID-19
5.10.2 South America Out of Home (OOH) SWOT Analysis
5.11 South Korea Out of Home (OOH) Consumption, Revenue, Price and Gross Margin (2019-2023)
5.11.1 South Korea Out of Home (OOH) Market Under COVID-19
5.11.2 South Korea Out of Home (OOH) SWOT Analysis
5.12 Southeast Asia Out of Home (OOH) Consumption, Revenue, Price and Gross Margin (2019-2023)
5.12.1 Southeast Asia Out of Home (OOH) Market Under COVID-19
5.12.2 Southeast Asia Out of Home (OOH) SWOT Analysis

6 Global Out of Home (OOH) Production by Top Regions (2019-2023)
6.1 Global Out of Home (OOH) Production by Top Regions (2019-2023)
6.2 North America Out of Home (OOH) Production and Growth Rate
6.3 Europe Out of Home (OOH) Production and Growth Rate
6.4 China Out of Home (OOH) Production and Growth Rate
6.5 Japan Out of Home (OOH) Production and Growth Rate
6.6 India Out of Home (OOH) Production and Growth Rate

7 Global Out of Home (OOH) Consumption by Regions (2019-2023)
7.1 Global Out of Home (OOH) Consumption by Regions (2019-2023)
7.2 North America Out of Home (OOH) Consumption and Growth Rate
7.3 Europe Out of Home (OOH) Consumption and Growth Rate
7.4 China Out of Home (OOH) Consumption and Growth Rate
7.5 Japan Out of Home (OOH) Consumption and Growth Rate
7.6 Middle East & Africa Out of Home (OOH) Consumption and Growth Rate
7.7 India Out of Home (OOH) Consumption and Growth Rate
7.8 South America Out of Home (OOH) Consumption and Growth Rate
7.9 South Korea Out of Home (OOH) Consumption and Growth Rate
7.10 Southeast Asia Out of Home (OOH) Consumption and Growth Rate

8 Competitive Landscape
8.1 Competitive Profile
8.2 Clear Channel Outdoor Market Performance Analysis
8.2.1 Company Profiles
8.2.2 Out of Home (OOH) Product Profiles, Application and Specification
8.2.3 Clear Channel Outdoor Sales, Revenue, Price, Gross Margin 2019-2023
8.2.4 Company Recent Development
8.2.5 Strategies for Company to Deal with the Impact of COVID-19
8.3 NPB Media Market Performance Analysis
8.3.1 Company Profiles
8.3.2 Out of Home (OOH) Product Profiles, Application and Specification
8.3.3 NPB Media Sales, Revenue, Price, Gross Margin 2019-2023
8.3.4 Company Recent Development
8.3.5 Strategies for Company to Deal with the Impact of COVID-19
8.4 Exterion Media France Market Performance Analysis
8.4.1 Company Profiles
8.4.2 Out of Home (OOH) Product Profiles, Application and Specification
8.4.3 Exterion Media France Sales, Revenue, Price, Gross Margin 2019-2023
8.4.4 Company Recent Development
8.4.5 Strategies for Company to Deal with the Impact of COVID-19
8.5 MediaLease OOH Market Performance Analysis
8.5.1 Company Profiles
8.5.2 Out of Home (OOH) Product Profiles, Application and Specification
8.5.3 MediaLease OOH Sales, Revenue, Price, Gross Margin 2019-2023
8.5.4 Company Recent Development
8.5.5 Strategies for Company to Deal with the Impact of COVID-19
8.6 Ocean Outdoor Market Performance Analysis
8.6.1 Company Profiles
8.6.2 Out of Home (OOH) Product Profiles, Application and Specification
8.6.3 Ocean Outdoor Sales, Revenue, Price, Gross Margin 2019-2023
8.6.4 Company Recent Development
8.6.5 Strategies for Company to Deal with the Impact of COVID-19
8.7 Ströer SE & Co. KGaA Market Performance Analysis
8.7.1 Company Profiles
8.7.2 Out of Home (OOH) Product Profiles, Application and Specification
8.7.3 Ströer SE & Co. KGaA Sales, Revenue, Price, Gross Margin 2019-2023
8.7.4 Company Recent Development
8.7.5 Strategies for Company to Deal with the Impact of COVID-19
8.8 Awk Aussenwerbung Market Performance Analysis
8.8.1 Company Profiles
8.8.2 Out of Home (OOH) Product Profiles, Application and Specification
8.8.3 Awk Aussenwerbung Sales, Revenue, Price, Gross Margin 2019-2023
8.8.4 Company Recent Development
8.8.5 Strategies for Company to Deal with the Impact of COVID-19
8.9 JCDecaux Group Market Performance Analysis
8.9.1 Company Profiles
8.9.2 Out of Home (OOH) Product Profiles, Application and Specification
8.9.3 JCDecaux Group Sales, Revenue, Price, Gross Margin 2019-2023
8.9.4 Company Recent Development
8.9.5 Strategies for Company to Deal with the Impact of COVID-19
8.10 Russ Outdoor Market Performance Analysis
8.10.1 Company Profiles
8.10.2 Out of Home (OOH) Product Profiles, Application and Specification
8.10.3 Russ Outdoor Sales, Revenue, Price, Gross Margin 2019-2023
8.10.4 Company Recent Development
8.10.5 Strategies for Company to Deal with the Impact of COVID-19
8.11 Out of Home International Market Performance Analysis
8.11.1 Company Profiles
8.11.2 Out of Home (OOH) Product Profiles, Application and Specification
8.11.3 Out of Home International Sales, Revenue, Price, Gross Margin 2019-2023
8.11.4 Company Recent Development
8.11.5 Strategies for Company to Deal with the Impact of COVID-19
8.12 APG SGA Market Performance Analysis
8.12.1 Company Profiles
8.12.2 Out of Home (OOH) Product Profiles, Application and Specification
8.12.3 APG SGA Sales, Revenue, Price, Gross Margin 2019-2023
8.12.4 Company Recent Development
8.12.5 Strategies for Company to Deal with the Impact of COVID-19
8.13 Admedia Market Performance Analysis
8.13.1 Company Profiles
8.13.2 Out of Home (OOH) Product Profiles, Application and Specification
8.13.3 Admedia Sales, Revenue, Price, Gross Margin 2019-2023
8.13.4 Company Recent Development
8.13.5 Strategies for Company to Deal with the Impact of COVID-19
8.14 Clear Channel Market Performance Analysis
8.14.1 Company Profiles
8.14.2 Out of Home (OOH) Product Profiles, Application and Specification
8.14.3 Clear Channel Sales, Revenue, Price, Gross Margin 2019-2023
8.14.4 Company Recent Development
8.14.5 Strategies for Company to Deal with the Impact of COVID-19

9 Global Out of Home (OOH) Market Analysis and Forecast by Type and Application
9.1 Global Out of Home (OOH) Market Revenue & Volume Forecast, by Type (2021-2026)
9.1.1 Traditional OOH (Billboards) Market Revenue and Volume Forecast (2021-2026)
9.1.2 DOOH Market Revenue and Volume Forecast (2021-2026)
9.2 Global Out of Home (OOH) Market Revenue & Volume Forecast, by Application (2021-2026)
9.2.1 Commercial Market Revenue and Volume Forecast (2021-2026)
9.2.2 Infrastructural Market Revenue and Volume Forecast (2021-2026)
9.2.3 Institutional Market Revenue and Volume Forecast (2021-2026)

10 Out of Home (OOH) Market Supply and Demand Forecast by Region
10.1 North America Market Supply and Demand Forecast (2021-2026)
10.2 Europe Market Supply and Demand Forecast (2021-2026)
10.3 China Market Supply and Demand Forecast (2021-2026)
10.4 Japan Market Supply and Demand Forecast (2021-2026)
10.5 Middle East and Africa Market Supply and Demand Forecast (2021-2026)
10.6 India Market Supply and Demand Forecast (2021-2026)
10.7 South America Market Supply and Demand Forecast (2021-2026)
10.8 South Korea Market Supply and Demand Forecast (2021-2026)
10.9 Southeast Asia Market Supply and Demand Forecast (2021-2026)
10.10 Explanation of Market Size Trends by Region
10.11 Out of Home (OOH) Market Trends Analysis

11 New Project Feasibility Analysis
11.1 Industry Barriers and New Entrants SWOT Analysis
11.2 Analysis and Suggestions on New Project Investment

12 Expert Interview Record
13 Research Finding and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Data Source
 

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