TRUVALUE DATA

Market Research Process

Data Collection We initiate our process with the collection of data from a myriad of trusted sources and methodologies. Our extensive network allows us to gather in-depth information crucial for accurate market understanding.
Data Analysis The information gathered undergoes a thorough analysis, where we map and interpret all collected data. We pay special attention to inconsistencies, ensuring that our analysis stands up to scrutiny from multiple data points.
Market Synthesis Data points are carefully placed within the market context to form coherent and viable conclusions. Our analysts, equipped with expertise in specific market segments, contribute to formulating a comprehensive market size and share estimates.
Validation & Finalization The most critical stage in our process involves the validation and re-validation of our findings. This step ensures the reliability of our data, which is essential for the accuracy of our final reports and recommendations.

Each step in our methodology is interlinked, allowing for bidirectional flow and refinement. This integrated process is fundamental to TRUVALUE DATA's approach, as it provides the flexibility to adapt and ensure the highest quality of market research outcomes.

The market sizing and data point identification process is an ongoing and integral part of our report schedule at TRUVALUE DATA. This process seamlessly transitions from Steps 1 and 2 to Steps 3 and 4, while maintaining the flexibility to revisit and refine both sets of steps. The cycle of market sizing and variable identification continues until each data point is rigorously validated and meets our standards for publication. This iterative approach ensures that our insights are consistently accurate and aligned with our commitment to delivering precise and actionable market intelligence.

Data Collection:

At TRUVALUE DATA, our approach to information procurement is a crucial step in our research process. We employ a variety of techniques to gather data and insights that drive our market intelligence solutions. Our methodology can be categorized into five sections:

Primary Research:

Our primary research builds upon the foundation of extensive secondary research.
We conduct interviews and surveys with a diverse range of stakeholders, including raw material suppliers, manufacturers, distributors, regulatory bodies, market players, industry experts, and independent consultants.
The research tools we employ include questionnaires and telephonic discussions.
Sources extracted from pertinent studies, assist us in gathering primary data.
Our regional scope encompasses all countries within the scope of our studies, and interviews with Key Opinion Leaders (KoLs) from non-English speaking countries are conducted via our vendors and questionnaires.

TRUVALUE DATA's Internal Database:

Our internal database contains data points accumulated from previous research and studies, continually updated and maintained by our dedicated database management team.
This resource also encompasses internal audit reports and archives, further enriching our information repository.

Secondary Sources:

We utilize various secondary sources, the details of which will be provided in the final deliverable.
Notable examples include white papers, government statistics from organizations like WHO and NGOs, as well as data from the World Bank.
We also refer to KoL publications, company filings, investor documents, and more to supplement our research.

Third-Party Perspective:

Our analysis extends to third-party perspectives, where we draw insights from investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications.

Purchased Databases:

We leverage access to paid databases, which provides us with valuable information about company financials, industry dynamics, market participants, and competitive landscapes.
Industry databases grant us access to industry statistics and Key Opinion Leader (KoL) opinions, enabling us to formulate well-informed conclusions.
Additional sources include SME journals and pertinent databases from third-party vendors, offering insights into usage rates, procedure statistics, potential market statistics, unmet needs, regional expenditure patterns, and investment opportunities.

At TRUVALUE DATA, our commitment to thorough information procurement ensures that our market intelligence solutions are built on a foundation of accurate, comprehensive, and reliable data from diverse sources, empowering our clients to make informed decisions with confidence.

Data Analysis:

Once we procure information through our comprehensive secondary and primary research initiatives, we employ a range of advanced tools and models to extract actionable insights. Here's how we analyze data to drive market intelligence tailored to your specific needs:

Identifying Key Variables: We identify and assess critical variables that have a significant impact on the market dynamics. This process involves a meticulous examination of factors that influence market trends, such as product commercialization, regional expansion, and more.
Market Trend Analysis: Our experts delve deep into market trends, both current and emerging, providing you with a clear understanding of the market's trajectory. By analyzing historical data and superimposing it on present and future variables, we establish year-on-year trends to guide your decisions.
Future Opportunities and Market Penetration: We analyze data to uncover future opportunities for growth and assess market penetration rates. This includes understanding factors like reimbursement and regulatory trends, changes in market dynamics, and sustainability strategies embraced by market participants.
Consumer Insights and Regulatory Framework: We offer insights into your consumer base, procedure trends, and the evolving regulatory framework. This knowledge empowers you to make informed decisions that align with market demands and regulations.
Tracking Technological Advancements: We keep a vigilant eye on technological advancements within individual market segments. This allows you to stay ahead of the curve and seize opportunities arising from technological innovations.
Establishing Base Numbers: Our data analysis process establishes base numbers through a rigorous evaluation of factors such as company revenues and market share. This includes an in-depth analysis of publicly listed manufacturers' revenue data and the derivation of market estimates by examining both parent and ancillary markets.

Our research methodology employs the following techniques:

Model Selection: We use demand-based bottom-up approaches, usage rates-based approaches, and mixed approaches (combining top-down and bottom-up methods) to ensure the most accurate and comprehensive analysis.

Bottom-Up Approach: This method involves estimating the total market demand by analyzing individual products across countries and regions. We utilize variable analysis for demand forecasting, drawing insights from paid databases, company financial reports, and primary interviews for data validation.

Top-Down Approach: The top-down approach provides an overview of the overall market, regional markets, and sub-category markets. It's especially valuable for forecasting new product launches and analyzing penetration levels. We utilize sophisticated tools like commodity flow and demand/consumption models, incorporating regression multi-variate analysis and primary research for variable impact assessment.

Combined Approach: Our combined approach integrates bottom-up and top-down methods to provide a holistic view of the market. This approach is instrumental in deriving insights into product flows, sub-category demand, and country-level demand, ensuring comprehensive and accurate market intelligence.

Sizing and Forecasting Along the Value Chain

Supply-Side Estimates:

Company Revenue Estimation: We ascertain company revenues by meticulously examining annual reports, investor presentations, and utilizing resources like Hoover's. This process ensures precise and reliable revenue figures.
Segment Revenue Determination: To gauge segment-specific revenues, we employ variable analysis and penetration modeling. This allows us to dissect the market effectively and understand the contribution of each segment.
Competitive Benchmarking: Identifying market leaders and their collective revenue shares is essential. Our competitive benchmarking methodology helps us pinpoint key players and their market positions. This insight contributes to a more comprehensive understanding of the market.
Forecasting: Our forecasting process involves analyzing various factors such as commercialization rates, pipeline development, market initiatives, and distribution networks. These elements contribute to the formulation of accurate forecasts that guide your strategic decisions.

Demand-Side Estimates:

Identifying Parent and Ancillary Markets: To understand the broader market context, we identify parent markets and ancillary markets. This approach ensures that our analysis takes into account the interplay between different market segments.
Segment Penetration Analysis: We conduct a thorough analysis of segment penetration to obtain relevant revenue and volume data. This information is critical for assessing the market's dynamics and growth potential.
Heuristic Forecasting: Our heuristic forecasting method involves leveraging the expertise of subject matter experts. By collaborating with experts in the field, we gain valuable insights that contribute to our forecasting accuracy.
Variable Analysis for Forecasting: We employ variable analysis to refine our forecasts further. This data-driven approach allows us to incorporate multiple variables, leading to more reliable and actionable predictions.

Penetration Modeling for Products:

Assessing Penetration: We determine and forecast product penetration by scrutinizing factors such as product features, proposed pricing, and the availability of internal and external substitutes. This comprehensive analysis guides us in understanding how the product will penetrate the market over time.
Heuristic Sales Estimation: To estimate year-on-year sales, we engage in primary interviews with key stakeholders, including healthcare practitioners, industry experts, and Key Opinion Leaders (KoLs). Their insights and feedback provide valuable inputs into our sales forecasts.
Diffusion Model-Based Sizing and Forecasting: Our approach to product sizing and forecasting is based on a diffusion model, characterized by S-curve growth patterns. This model considers current usage rates and patterns, allowing us to determine substitution rates and anticipate market growth.

Regression and Variable Analysis:

Identifying Impactful Variables: We identify and assess variables that have a significant impact on market growth. By assigning appropriate weight to these variables, we gain a deeper understanding of their influence on market dynamics.
Quality Function Deployment (QFD) for Market Share Assessment: QFD modeling plays a crucial role in assessing market share. This methodology enables us to evaluate how different factors contribute to market share and devise strategies to enhance it. It provides a structured framework for market analysis.
Historical Data Utilization: We refer to historical data to establish base estimates, leveraging past trends and patterns as a foundation for our analysis. This historical perspective enhances the accuracy of our forecasts.
Exponential Smoothing: Exponential smoothing is employed for forecasting purposes. It helps us capture trends and patterns in data by assigning varying levels of significance to different time periods.

User Size-Based Penetration:

Analyzing Current Needs: We analyze current market needs to determine the level of penetration required to estimate market size or sales potential accurately. This analysis considers factors such as user demographics and preferences.
Unmet Needs and Capitalization Rates: By assessing unmet needs within the market and applying capitalization rates, we gauge the potential for market growth. This approach considers how well a product or service can fulfill existing gaps in the market.
Trend Analysis (Year-Trending Models): We employ year-trending models to analyze and extrapolate trends over time. These models provide insights into how various market variables evolve, allowing us to anticipate future market dynamics.

At TRUVALUE DATA, our approach to penetration modeling, regression analysis, and trend assessment is rooted in a robust methodology that combines data-driven techniques with expert insights.

Market Synthesis

Market Synthesis is a crucial step in our research process, aimed at finalizing market numbers and ensuring the accuracy and reliability of our findings. This internal step is designed to manage the outputs from the Data Analysis stage effectively. Here's how we approach Market Formulation:

Data Normalization: We conduct data normalization to ensure that the final market estimates and forecasts are consistent, coherent, and aligned with industry standards. This process helps eliminate any anomalies or irregularities in the data, enhancing its reliability.
Validation by Industry Experts: To validate our market estimates, we collaborate with industry experts and in-panel quality control managers. Their expertise and insights are instrumental in confirming the accuracy of our findings. This validation process is a critical quality assurance step in our research methodology.
Finalizing Report Scope and Data Representation: During Market Formulation, we also focus on finalizing the scope of the research report and determining the most effective data representation patterns. This ensures that the report provides a comprehensive and clear overview of the market dynamics and insights.

Validation & Finalization:

Multi-level Data Validation:

We adhere to a multi-level data validation process to ensure the accuracy and reliability of our research findings. This rigorous validation process consists of three levels:

Level 1: In-Panel QC Team Validation
Our In-Panel Quality Control (QC) team conducts the initial validation of the data. They meticulously review and assess the data to identify any discrepancies or issues that need attention. This first level of validation helps us maintain data quality from the outset.
Level 2: Validation by Industry Experts & KoLs
The second level involves validation by industry experts and Key Opinion Leaders (KoLs) who possess in-depth knowledge and experience in the relevant field. Their insights and expertise contribute to confirming the accuracy and relevance of our research findings.
Level 3: Validation by Multiple Data Analysis Models (Triangulation)
In the third level, we employ multiple data analysis models for triangulation. This involves cross-referencing data and insights obtained through different methods and models to ensure consistency and reliability. Triangulation enhances the robustness of our research outcomes.

Once the data successfully passes through all three validation levels, we follow these steps:

Partial Validation: At this stage, we verify that the data has undergone initial validation and is progressing towards complete validation.
Validated: When the data has received full validation through all three levels, it is considered thoroughly validated and ready for the next stages.
Waiting for Complete Validation: We ensure that the data undergoes final validation before advancing to subsequent phases.
Transition to Step 2: Once complete validation is achieved, we proceed to the next phases of our research process, which may involve analysis, report preparation, and eventual publication.
Publishing: Ultimately, we move forward with publishing the research findings, delivering our clients comprehensive and validated market intelligence.
Post-launch Market Monitoring: Following publication, we maintain vigilance over the market to ensure that our research remains current and relevant. This continuous market monitoring enables us to provide ongoing valuable insights even after the initial research phase concludes.

The validation process at all three levels runs in parallel, and we proceed with publishing our research findings only when all three levels render validated results. This approach guarantees that our clients receive research reports that have undergone thorough validation and scrutiny.

Research Methodology